All You Need to Know About Link Juice

What is an SEO?

Before one can begin to grasp and understand the concept of Link Juice, it is imperative to comprehend SEO. Search Engine Optimization, also known as SEO, is defined as the process of receiving traffic from the search results of organic words in search engines. In other words, if someone were to go to Google.com and search “coffee shop near me” the organic words of “coffee”, “shop”, etc. will be processed and the results that are then clicked on by the user contribute to the site’s traffic.

What is Link Juice?

According to Woorank, link juice is the value that is passed from one page to another through hyperlinks. Similarly, it happens when one website links another. The search engine is able to see those links as “votes” in order to rank the most valuable websites in their search engine. This is used so that the search engine is able to provide the user with the most valuable and trustworthy sites at the top of the results page.

You might ask, “what happens when a page links more than one website?” Well, whichever page of a website is linked more obtains the greater link juice. For example, look at the following scenario found on Woorank. As you can see, Page A has received 4 external website links, one more then Page B received. Therefore, Page A has a greater link juice.

To summarize what link juice is, what it comes from, and what it doesn’t come from, Woorank has made a great explanatory list. See the picture below:

What is PageRank Sculpting?

During the process of giving link juice to another website, there are ways in which a website can inhibit the transfer of equal link juice to their sources. This can be done by adding nofollow links. Nofollow links means that when you click on the link, it does not take you to the site. This enables websites to not give these pages link juice. For example, a website sites 3 sources, but one of the sources is a nofollow link. Therefore, the two pages with the correct links will receive each 50% of the link juice and the nofollow link gets 0%, rather than each of them receiving roughly 33% if none of the links were a nofollow link.

How Do You Improve the Link Juice of Your Website?

· Include a sitemap on your homepage --> showcases all of the pages on your website to users and search engines.

· Harness the power of internal linking --> link one page of your domain to another page of your same domain.

· Improve the external link juice --> only link sites with high quality and that are trustworthy.

· Avoid concentrating your link juice to your home page only --> you want your entire website to have a high link juice standing, not just the home page.

· Ignore low-value pages to avoid the wasting of link juice --> do not pass link juice to pages like “Contact Us” or “About Us.”

· For more information on how to improve the link juice of your website go to this article by Mohit Arora.

Article by: Margaret Hodge

Sources

Arora, M., Soumya, Verma, Brown, A., Arun, Parker, D., . . . Mostofa. (2018, December 21). Link Juice in SEO – An Important SEO Strategy To Rank Higher. Retrieved from https://catchupdates.com/link-juice-seo/

What is Link Juice? (n.d.). Retrieved from https://www.woorank.com/en/edu/seo-guides/link-juice

What Is SEO / Search Engine Optimization? (n.d.). Retrieved from https://searchengineland.com/guide/what-is-seo

Have you read our blog post on the importance of keywords? If you want an informative read, click here!